“If the media is sending girls the message that their value lies in their bodies,
this can only leave them feeling disempowered and distract them from making
a difference and becoming leaders”
Beauty is not what you see on the outside, it’s what lies within. This is what we are taught throughout our childhood. However, by the time a person is in their teens, they have seen thousands of advertisements in the media, which stress the “perfect image” in the form of models, actresses who teenagers look up to. These advertisements send a message that this is how women are “supposed” to look. The media has a lot of influence on girls aged 15-30 as they are the major people who consume products and they use this opportunity to project advertisements on body image, weight loss programs and clothes. The media grabs people’s attention by portraying women in advertisements in a sexist way in order to attract customers. They portray women in a thin body image to suggest that that’s the ideal body for women and that is beautiful. This harms women especially those who are self-conscious and have low self-esteem about their appearance as they start questioning themselves and try to make themselves look better by spending a lot of money on medical procedures such as plastic surgery and following weight loss programs which leads to eating disorders as well as depression both physical and mental.
Research done by Adolescent growth in 2017 highlights this matter where 95% of people suffering from eating disorders are aged between 12 and 25. 50% of teenage girls and 33% of teenage boys engage in unhealthy weight control behaviors by intentionally not eating and starving themselves so that they can achieve weight loss. Eating disorders has the highest mortality rate than any other mental illness. Suicide is another factor which comes in as a result of not having a perfect body. Teenagers turn to suicide when they are unable get the perfect body after using all means necessary to According to NHS data girls aged 17 and under have been admitted to hospital in England because of self-harm has increased from 10,500 to 17,500 over the past decade a rise of 68% while for boys was 26%.