Delivery system supporting a distinct brand promise

Delivery system supporting a distinct brand promise: 2 of the biggest problems for any manufacturer is defining a clear brand promise and to constantly deliver properly on its brand name promise across all contact points of the consumer experience journey. Successful brands would be the ones that produce supportive organizational and operational structures that facilitate the implementation of techniques to deliver on the emblem promise. On a single hand, Uniqlo has really managed to successfully determine a distinct brand promise for itself to provide quality that is high, performance-enhanced, universal, standard casual wear at prices which are affordable. On another hand, it is also produced a solid delivery system to give on this specific brand promise.
The company’ s product preparation, design, manufacturing, or distribution capabilities are all in